Let’s discuss stalking your students and why it’s crucial for their learning experience and building your business. Don’t get Summit Evergreen‘s idea of stalking confused with the kind of stalking like in Single White Female or One Hour Photo. We aren’t talking stalking in a creepy way. It’s not like showing up at their house or peeking in their windows. You won’t be posting weird comments on their Facebook page or re-tweeting all their stuff on Twitter.
We’re talking about tracking them and their course participation to help them reach their goals.
They bought your course, they want to learn what it is that you are teaching them. No matter what you are teaching them, “How to Be Healthier,” or “How to Learn Excel,” whatever it is – you want to make sure that they are learning it.
Anybody that has been to college will tell you, sleeping on your textbooks will not get you an A+ in Organic Chemistry. The same thing is true with people that purchase your course. Buying your course does not automatically give students the ability to plug-in to the matrix and download whatever skill it is that you are teaching.
You’re teaching something that is important to you and you want to help your students be successful. You want to make sure that they are actually consuming your course. What is the first thing that your students need to do to be successful? They have to login to your course, go through the material, and actually do the homework.
And you can find out if they are taking the necessary steps by stalking with different intensities.
There are two levels:
This level of stalking is simply making sure that after students purchase, they get logged into the course. If they’ve logged in, you know they’ve created a username and a password. Students have to login so that they can get to the material you’re offering. Knowing whether a student has logged in ensures:
- That they have access to the material so they can learn, and
- That they have access to the material so that they cannot say “Hey I never got it. I want my money back.”
This level brings your students to the material and reduces refunds.
With Summit Evergreen, we have several reports that make it easy to see which students haven’t logged in recently. You can also see which students may not have completed the registration process. This makes it easy to be proactive with your customer support and further reduces refunds.
If you have students that need a course or welcome email resent, or a password reset, Summit Evergreen makes it super simple for you. Here’s a video that walks you through some of our email features that can help you provide stellar customer support.
Ok, that’s the first level of stalking. Make sure after a student buys, that they get logged in.
Level 2 stalking applies if your course is on a drip – meaning that your content gets released every week or at some type of set frequency. Level 2 stalking consists of you or your customer support team making sure that your students are opening and consuming the content as time progresses.
You’ll want to know that students have visited the material, that they are completing their homework, or responding to a survey. Based upon that, you can see how they are progressing in the course. Ensuring this happens means that you’ll be able to reduce refunds and increase student success in your course.
If you see that a student hasn’t logged in, you can send a reminder email asking why they haven’t logged in or if they have any questions. You can use survey responses to improve your program and easily gather testimonials from students.
For your students to succeed and progressively learn more – get them logged in. Get them using the material. Get them doing their homework.
In the end it’s simple, stalk away! Be sure that you know who has purchased your course in the last week. Make sure they have gotten logged in. Then go back further to two weeks or one month, and make sure those students have gotten logged in. Put something on your calendar or your customer service manager’s calendar on a weekly basis to be checking this data.
Stalking your students will help you help them succeed in your course.