We have this conversation all the time. It usually goes like this…
I have a question… You’ve seen the inside of so many launches – and you actually know the sales numbers – so can you tell me… when’s the best time to launch? I mean, I’m not asking you to break any confidences, but can you just let me know what works for everyone else?
And there is a simple answer… In many cases the answer is too simple.
YES, it’s the best time to launch.
YES, any day of the week.
YES, any time of the year.
YES – YES – YES! LAUNCH – LAUNCH – LAUNCH!
And then the conversation continues….
But that’s not what I mean. What about for me? I’m in a special situation. I know that it can’t be as simple as just launching. And launching is so complicated. I feel like there are a million moving pieces, and there has to be one special day of the week that will make my sales increase.
I hate to break it to you… but the day of the week isn’t going to matter. And it’s perfectly normal to be looking for that extra edge – when in reality, what you really need to do is to focus on getting the work done. After all, we’re all human – and it’s way too easy to get caught in the trap of chasing the extra 1% and forgetting about the other 99% – including the 20% that really matters.
The first part of launching is deciding what kind of info-product you’re going to launch, and how you’re going to teach it.
- Are you launching a new product?
- Are you relaunching an existing product?
- Are you going to pre-record all the content?
- Are you going to teach it live?
- Have you mapped out your curriculum?
- Have you mapped the different levels (gold/silver/bronze) and your pricing?
Once you’ve done this, we can get started. When it comes to loading your content into a membership platform and delivering a great experience to your students – we have your back. Summit Evergreen was built to make it easy to create information products and membership sites, PLUS make it easy to offer multiple levels of any course – so that you can best serve your students at multiple levels. Sign up for a free 30 day trial today.
If you’re not offering your course at multiple price points, you’re leaving value on the table. No matter what you’re teaching – there’s a way to create additional value for your customers, and allow them to give you more money. And if you need some help figuring out how that applies to your situation – that’s one of our specialties. Drop us a quick note and we’ll help you sort that out.
So rather than looking for a specific date to launch… focus on launching itself. Get the pieces in motion and let’s make it happen!
Like Nike said – just do it.