There’s one factor that sets our most successful clients apart from the rest.

They ship.

What does that mean, exactly?

“Shipping” means getting your product out there: launching, going public, putting your ideas out into the world for everyone to see.

But shipping isn’t as easy as it sounds.

What stands in the way of getting your product shipped? Is it lack of money, time, connections, know-how, or customers? Is it your boring website or your tiny email list?


It’s fear.

The kind of fear that makes you think…

“My product isn’t good enough.”

“Everyone else out there knows what they’re doing, and I don’t.”

“I’m going to fail anyway, so why bother?”

Here’s the thing: everyone has these fears. Even our most successful clients. Even world-famous innovators and business leaders. Fear is normal and natural.

But you can’t let it stop you.

You wouldn’t think a billionaire entrepreneur would admit to being scared of anything, but Virgin founder Richard Branson has a fear public speaking. His solution? Never letting it get in the way of pursuing his dreams:

“Whatever your goal is, you will never succeed unless you let go of your fears and fly… Nothing will ever be perfect, and nothing can be totally planned… If you’re passionate, committed, and willing to believe in yourself, anything is possible.”

You CAN succeed, despite the little voice in your head that says you aren’t good enough. Your fear can only hold you back if you let it.

You’re good enough, you’re smart enough, and doggone it, people like you.

Worried your product isn’t ready, and you should delay your launch?

Steve Jobs motivated the Apple team before Mac’s long-overdue, bug-ridden launch with one phrase:

“Real artists ship.”

They launched a product that was as good as they could make it at the time, then worked hard to keep improving it. Was it perfect? Definitely not. But they got it out into the marketplace and into customers’ homes, which was the hardest part.

Worried everyone else out there knows what they’re doing, and you’re the only one feeling anxious and afraid?

Trust us, nobody’s perfect and nobody has all the answers. Sure, some people are farther along than you are, but that’s no reason to stop trying.

What do they have that you don’t? They’ve shipped before! And the quickest way to level the playing field is to ship something yourself. That’s all.

Start shipping now, and over time you’ll transform into one of those people who knows what they’re doing. (Or at least looks like it!)

Worried that you’ll fail, and the effort isn’t worth it?

There’s one surefire way to fail, and that’s not to try at all. Who’s more likely to succeed – someone who launches their product or someone who sits at home and worries about launching?

We love marketer Seth Godin’s motto: “Ship often. Ship lousy stuff, but ship. Ship constantly.”

It’s like an amusement park ride with a sign that says “You must be this tall to ride the ride.” In the world of Internet marketing, if you can’t ship, you can’t ride.

We know you have what it takes to ship!

Take one step today.

The best way to defeat the fear is to start small and take one step.

Olympic skiers don’t start their training by hurtling down the largest hill they can find. They have to learn to put on their skis first. It’s not that different from shipping for the first time.

Establish your baseline product, however basic or problem-ridden you might think it is, then work on continually optimizing it over time.

What are you waiting for? Get started right now!

You’re good enough, you’re smart enough, and doggone it, people like you.

1. Start an email list

Every marketer needs a way to communicate with potential customers, and email is your #1 most effective channel to do it.

Mailchimp can get you started with 12,000 free emails for your first 2,000 subscribers. Its interface is sleek and easy to use, and its customizable design templates give your communications a professional look.

As your list grows, you can expand your email tools. Start a paid Mailchimp account, or explore other email management services like Constant Contact, Aweber, or iContact.

2. Build a website

Your website is the portal to your product. But don’t get hung up on building a pixel perfect website right out of the gate.

Start with a free service like WordPress, Blogger, or Tumblr. Purchasing your own URL or upgraded design customization can cost extra, but goes a long way in projecting a trustworthy image.

Your website should include the basics:

  1. A way for customers to sign up for your email list
  2. A way for them to learn about your product
  3. A way for them to purchase

Keep improving your website whenever you can, but first – push it live!

3. Set up a way to pay

Selling your product is your end goal, so ensure customers have an easy way to purchase it.

Set up an account with a payment service like PayPal or Gumroad that will allow you to accept money from customers. Your payment service can show you how to easily integrate it into your website, emails, and social media accounts.

See how easy that was?

A journey of a thousand miles begins with a single step.

If you’ve made it this far, congratulations. You’re on your way to success!

Remember that everyone faces fear when starting a new adventure. When you’re feeling doubt, think of the successful people you admire. From Henry Ford to Oprah Winfrey to Bill Gates, every entrepreneur started with a single step. Every one of them faced setbacks.

But they shipped first, and improved over time. And you can do the same thing.

You’re good enough, you’re smart enough, and doggone it, people like you.

Don’t wait for perfection. It doesn’t exist! Take one step today, no matter how small.

(And stay tuned for our discussion about improving your product once you’ve established your baseline.)

Start building a profitable online course of your own. Claim your free 30-day trial of Summit Evergreen here.

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