Everyone knows something.
And nobody knows everything.
Therefore, you know something someone else doesn’t – and that’s valuable!
It’s a common misconception many people have: “If I know it, other people must know it, too.” But that’s not always true. Today, we’re going to give you a few good reasons why you should share your expertise by creating an online course.
But first, a little exercise.
Think of three basic things you know.
Not necessarily “marketable skills” – just straightforward, seemingly unimpressive things you can do.
Have you got three?
Here are just a few examples of what you might know:
- I know how to tie my shoes
- I know how to drive a car
- I know how to use an iPhone
Seems pretty rudimentary, right? But not everyone knows this kind of commonplace knowledge. Young kids can’t tie their shoes. People without a driver’s license or learner’s permit can’t drive a car. Someone with no experience using Apple products doesn’t know how to use an iPhone.
Think of three MORE things you know.
Let’s aim for knowledge that is slightly more complex, but it still doesn’t have to be something you’d list on your resume. Go ahead and think.
Not so hard to come up with three more, is it? Maybe you thought of something like:
- I know how to whistle
- I know how to put in my contact lenses
- I know how to start a conversation at a party
Certainly not everyone has these abilities. You can bet there are quite a few people who want to learn how to whistle, or insert their brand new contact lenses more easily. And although starting a conversation might not seem that skillful, take notice of all the wallflowers the next time you go to a party. Small talk can be a big hang-up for a lot of folks.
Rack your brain, and think of yet another three things that you know. This round, try to come up with expertise that is even more unique to you.
You probably DIDN’T come up with the following examples, which is great. It means you’ve got some specialized skills and information up your sleeve.
Did you come up with any of these?
- I know how to use the leg press at the gym
- I know how to program the time on my Jeep’s dashboard clock
- I know how to make really good vegan pizza
Whatever you thought of, it’s proficiency that you possess that not everyone else does. And you just established NINE concepts that you could be sharing with the world. That’s just the starting point – think of the hundreds of other things you know, from simple to complex.
So why communicate this knowledge by creating an online course?
1. Help improve people’s lives
People want to learn the kinds of information you have to offer. You can teach them. Whenever you help just one person learn something new, you’re contributing to the world’s collective intelligence. You’re making a positive, important impact.
Basically, if you know ANYTHING, from the most boring fact to the most obscure skill, the question isn’t “why share it?” It’s “why NOT share it?”
2. Create a community
Without question, the Internet has made the world a smaller place. It used to be difficult to find like-minded people with similar interests, but not anymore.
Imagine if you had to find 500 people geographically nearby who are interested in learning how to rebuild a tractor engine. It might be impossible. Even if you live in a farming community, there may not be 500 people in the area who need to know this particular skill.
But imagine finding 500 people across the entire Internet who need to know how to rebuild tractor engines. Very possible, now that geographic limitations are no longer in the way.
No matter how odd the subject matter, you can find people online who are enthusiastic about it. You can build a community around your interests, helping bring together different people from disparate places in search of the same expertise.
3. Generate income
There is VALUE in what you know. Although spreading information is our main goal, monetary gain is a natural outcome.
Think of the 500 people we just talked about. If each of those people paid $30 for your course, that’s a total of $15,000.
Now imagine if they each paid $30 a month to continue to learn from you. That’s $180,000 every year. That might sound crazy, but in reality, many people create courses and programs that sell for well over $30 a month, and have many more than 500 users.
This is passive income, revenue you continue to receive with very little work required to maintain it.
4. Pursue your passions
If you build an online course and establish a community around it, you can sell it forever and bring in passive income. The main benefit? No, not money. It frees up your time.
Think of what you could do with that time:
- Spend it with family and friends
- Learn things you’ve always wanted to learn
- Do things you’ve always wanted to do
- Chase your dreams
- Build new skills that you can teach to more people.
With the freedom of time, anything’s possible.
5. Build a legacy
When your course is filled with evergreen information (that’s always relevant and always in demand), your course and your community can live on even after you’re gone.
Think about someone like Dale Carnegie. His YMCA public speaking course of 1912 is now a global leadership training empire. Or Maria Montessori, who developed educational training methods in 1897 that continue on in Montessori schools around the world.
6. Anyone can do it
This might be the most important point of all.
Anyone can participate in teaching what they know. Older generations and younger generations have so much to teach each other. People of all genders, races, religions, sexualities, languages, geographic locations, and skill sets have something to offer.
YOU have something to offer!
It’s true. You have knowledge! Knowledge that other people don’t have and WANT to have. Value your knowledge enough to share it with the world. Your online course can expand minds, create community, and make great things happen.
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