Articles by Keith Perhac

About the author: Keith is the co-founder of Summit Evergreen, and helps course authors, product creators, and self-funded businesses increase their revenue from their existing traffic.

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on to this misconception for a few reasons. Maybe you’re holding on to this misconception right now. You think: “My product is full of so much great information that literally EVERYONE should be interested in it.” […]

Think of some of the big-name online personalities you know and follow. They seem like they can do just about anything, right? They have great ideas, they are marketing wizards, and they have the technical know-how to design and code anything they can dream up. They run million dollar businesses single-handedly, or with the help […]

Welcome to Part 3 of “Build Your 7-Figure Evergreen Machine.” In this series of articles, you’ll learn how to evergreen your business – transforming your sales cycle from the old-school launch model to an automated “sell while you sleep” evergreen model. Disclaimer: The following information is aimed at people who have a proven product with […]

Welcome to Part 1 of “Build Your 7-Figure Evergreen Machine.” In this series of articles, you’ll learn how to evergreen your business – transforming your sales cycle from the old-school launch model to an automated “sell while you sleep” evergreen model. Everyone knows evergreen sales funnels are the wave of the future, but very few […]

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that mistake – tiered pricing can work for almost anyone. And without it, you’re losing potential revenue. What is tiered pricing?  At its most basic, it means providing your product or service at different price points. […]

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email list is an invaluable asset to your business that allows you to interact with your target market, promote your business, and cultivate a loyal relationship with your customers. Your list is also a protected asset […]

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how to transition your subscribers into paying customers. It’s time to watch your efforts translate to hard-earned profits. Here are eight tips for increasing your conversion rate: 1. Maintain Multiple Lists Depending on what mailing list […]